A Field In England

How was a Field in England's release different to typical film release?

The way in which A Field in Englands release was different in comparison to typical film releases is because, when it was released, it was released on all different platforms breaking the Hollywood model of distribution as they launched it on VOD (40D and itunes), free broadcast TV (Film 4), DVD, BluRay and Cinema (17 Picturehouse Venues).

How was A Field in Englands release different to typical film releases?

One of the biggest advantages of releasing the film across all platforms on the same day, is that everyone is able to watch it, whether at home, whether in the picture house venues, or in the cinema. This helps in order to meet the needs of different customers and the different audiences as everyone is able to access different places according to who they are and what they like. For example those with low income would most likely watch in on the TV and those that have more money coming in and time to spare would be happy spending money to go out and watch it. Another advantage of launching it across all platforms on the same day is that it means that the marketing is all done at once, and there is no need to think about doing any marketing later on, saving a lot of time.

What are the disadvantages for this approach?

One of the disadvantages of using the method of launching the film on all different platforms, is the fact that there is a lot of money put towards it, all at once. If something goes wrong, as they have rushed into it, it will give them less time to make changes, if need be. Additionally, this would also mean that not much profit would be left over, even though it is not the aim of an art house film, and it would decrease the sales of other platforms such as DVD, Blu-Ray, and etc. 

Ill Manors: Official Website

How does the Ill manors Official Website promote the film?
There are many ways in which the Ill Manors Official website promotes the film. Firstly as shown on the website, '#Ill Manors' is shown on the wall. Having this up on there allows one to simply click on it in order to open a page full of tweets in response to the Ill Manors Film. 'Buy Now' is also written on the house in graffiti and this allows the audience to click on to it and be directed to a page where they are able to purchase it. A lot of synergy has also been used in the website as the setting in which the picture has been taken is of the urban estate were the film was shot. The film poster is also shown within the website as it is to the far right of it. This creates a link between the film and the website as they have brought the poster into the website. The links that are on the page, to the right are also pointers which help in order to promote the film further. One link when clicked on allows the audience to see the trailer of the film, and by showing this, gives those that have not yet seen the film, a chance to
 Alongside with the album, videos etc which helps promote the film as people will be able to see what it is about in more detail but also what other people say about the film through the tweets. 

What examples can you find of the Ill Manors brand on the website?
The colours that have been used are all similar to those that have been used on the other broadcasting platforms, such as poster and dvd cover, very dull and gloomy. Additionally the title that has been used on the website 'Ill Manors' is the same throughout all the promotional parts, such as the Film Poster, The Trailer and The Dvd Cover. The gun which is also held by the actor helps in order to promote the brand as it cannotes violence within the film and this links to what goes on in the film, encouraging young teenagers to watch it. 

What links does the website offer?
In order to promote the film Ill Manors have taken advantage of social media networks, by creating a Facebook Page and Twitter Page, having links on the website which take them directly to both the pages. Another link they have is one that takes them to a page where they are able to purchase the Blu Ray version and the DVD, encouraging more people to watch it, and making more sales. There is also a link for the soundtrack album as well. 

What example of synergy are there between the website and the print platforms?
The Ill Manors film poster has been put in the background of the website, which not only creates a link, but is an example of synergy. Similarly both the social media pages use synergy, as they have posted quite a lot, including pictures of the film posters and the trailer, which again are both on the website. 

Why are the links to social media important?
The different links to social media including Twitters '@iLLManors' and Facebooks '/iLLManors', are really important as they allow the audience to interact with the film and give their own opinions about different things. This also allows the actors, mainly Plan B, to get his points across and keep the audience updated with news. 

Ill Manors: Facebook Page

How many likes has the Ill Manors page got?
30, 127 likes.

What is the top of the page promoting?
DVD, On Demand, Blu-Ray and Downloadable copies of the film Ill manors. 

Choose 5 posts on the pages wall and screenshot them and expain how they appeal to the Ill Manors target audience?



This appeals to the Ill Manors Target audience as it shows that Ill Manors has won an award. This creates a positive impact on those that see the page for the first time, as they are going to want to know what is so good about it, that it has won a Brit Award. 

Find 3 examples of synergy with other platforms and explain how each one promote the film?

Between the e-media and the broadcast platform the link of synergy, is the poster. This is because the poster had a link to the film, showing scenes, and charcters in the film. Addtionally on the website they show the poster in the background. The Music Video, is also an example of synergy as the video is linked to the way Ill Manors is set and shows people in it, simlar to those that were in the film. Finally, the picture on the timeline helps in order to promote the releasing of the DVD, Blu-Ray and Download.

Find three example on the Facebook Wall of Opportunities for user generated content or audience interaction (e.g.) a question that invites people to comment or a competition to enter.

Find three examples of the Facebook Page cross-promoting the soundtrack or DVD release.

How did the institution use the Facebook page to promote the films release in May/June 2012?

By using facebook in order to promote the film and its release, and keeping everyone on the page updated with news and status's everyday, including pictures of the shots, helped in order to promote the film release in May and June 2012.

Ill Manors: Twitter

How does the Ill Manors twitter feed use the Ill Manors Brand to promote the film?

The way in which they have used Riz Ahmed in the background for the Tiwtter Page helps in order to promote the Ill Manors Brand to further promote the film. The fact that he is handling a gun, creates an enigma codes and will make the audience want to see it. 

What hastags are used on the Ill Manors twitter feed?

#IllManors
#PlanB

Find 3 celebrities the Ill Manors twitter feed retweet to promote the film and explain how they appeal to the Ill Manors target audience.
Kate Jones
Chris 
Anoushka Mond

If someone famous has said something good about it, the audience are most likely going to want to watch the film. Those stated above are three of the actors that acted in Ill Manors. 

How has the Ill Manors twitter feed used pictures to help promote the film?

The feed includes a lot of images of the film. Including the photoshoots with the actors and pictures that the audience have taken with Plan B. By taking the pictures with Plan B, helps a lot towards promoting the film as it shows that the actors are quite friendly, and creates a good reputation of the people and the film as a whole. Making others want to watch it. 

Ill Manors: Instagram

How has Ill Manors used the Instagram Platform to promote Ill Manors?

The way in which Instagram has been used in order to promote the film is by putting pictures up of the scenes, actors, behind the scenes, posters, etc. These all help in order to attract the audience, especially those that are a fan of Plan B, as seeing his face will want to make him watch it. 

Choose three particular images/posts and explain why they are effective in promoting the film.

This is effective in promoting the film, as it shows all teenagers and young teenagers, who seem to be trouble, looking at their actions, with hands in the air, one with his mouth wide open. This makes one want to watch it and find out more. Additionally, the fact that Ben Drew is in it, is most likely going to appeal to those who are a fan of him, and therefore will encourage them to watch it. 

Putting this up on Instagram, shows clearly to those that do not know, that it is a film, and it is out on dvd. This helps to promote the film as it makes sure people are aware that it is out. With the gun in the hand, and a rebel looking male at the front, it makes one automatically begin to think, as to what it could be about. And will help to promote as it will appeal to teenagers.

Finally this picture of the Ill Manors Soundtrack Album, also helps in order to promote the film, as it is clearly linked to the Film, with the Plan B sign on it, and Ill Manors written on it in bold, encouraging one to listen to the soundtrack, then to watch the film. 


What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags accross social media? Why is this important?

#illmanors
#favefilm
#watchitifyouhavent
#loveit
#planb
#gangster
#innovative

There is a lot of consistency, in using the hashtag Plan B, Ben Drew, Gangster and Ill Manors, clearly because they all link to the film, and the word 'gangster' being used because of the actions of Ben Drew. The consistency of using those hashtags are important, as they create a link with the film and the picture that has been put up, making it clear to those that are not aware that it is a film. 

Ill Manors: PlanBuk Channel - Youtube

How was the planbuk Youtube Channel used to promote the Ill Manors Film?

As the youtube channel shows the trailer of the movie, including exclusive scenes which are in the film, this clearly shows that they are promoting the film. The use of the music in it as well with the channel shows the link. 

Find examples of synergy or cross promotion between the PlanBuk Youtube Channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

The PlanBuk Channel cross promotes the music videos with the film. The way in which this is done firstly is through having the music video from Ill Manors playing, and instead of having scenes from the film, they show another side to the reality of the film. With the narrative in the background however, they do not state everything, however they do mention the main parts. Relating to the film Ill Manors, this appeals to those that watched the film, and those that are fans of Ben Drew. 

What links to other social networking sites can you find on the PlanBuk Channel homepage?

The links to social networks that are found on the PlanBuk Channel homepage, are Twitter, Sound Cloud, Google+ and Facebook.

Print Platforms; Plan B

What are the key conventions that help you identify the text?

The way in which one can tell that this is a film poster is due to the fact that it has the release date on it, as to when the film is due to come out, this is shown at the bottom. In addition to this, there are also ratings on it, as shown at the top left of the poster and top right, an example being 'An Absolute Must See'. By Placing these on the poster attracts the audience in to watching the film, as it makes them curious and they begin to think what is so good about it, that it is 'an absolute must see'. Writing Ill Manors in the middle in such big writing is a good way in appealing to the audience, and in order to help make the title stick into their memory, allowing them to remember to watch it. Also having 'Plan B Presents' written on the front of the poster, just above, were Ill Manors is written, makes those that are already fans of Plan B, want to watch the film, making it appeal and attract the audience even more.

What design features help promote the Ill Manors Brand?

The many different ways in which the design features help in order to promote the Ill Manors brand firstly, is by placing the image of an urban estate as the background of the poster. This shows were the film is based, and with Aaron holding a gun, shows that the film is based on those that live in those kind of areas and that there is a horrible reality of East London and not everything as great as it seems. The fact that the background image is also black and white, also connotes danger and the not so great side of leaving in an estate, as it makes it seem gloomy and scary.

What examples of synergy can you find with the broadcast platform or other print examples?

As Plan B is already well known for being a music artist, not only is his film being promoted, but so is his film at the same time.




What are the key conventions that help you identify the text?

The key conventions are the fact that the poster has been made in order to convey the message that the album is due to come out soon. The color scheme that has been used, has been used in a clever way as it is black and white and shows the black and white image which shows the urban background. Having Plan B's Signature on it also shows the audience his autograph. In addition to this, there is a logo of the music label on top of the poster. Having this, makes the music look proper, and more realistic, that it is something serious.

What design features help promote the Ill Manors Brand?

There are many different features that have been used in order to promote the ill manors brand. As shown in the poster, he is smoking and is wearing a hoody. This shows the type of stereotypical boy living in an estate, and shows exactly what kind of characters are in the film. Additionally, the fact that the urban area is shown, promotes the film. This is due to the fact that the film is mainly based in urban estates. The fact that the music used in the background also tells the narrative and what life is like as a child in an estate, also helps in order to understand the story.

What examples of synergy can you find with the broadcast platform or other print examples?

Having the title of the film on the poster, which has actually been made for the music album, helps in order to promote the film and is one of the synergies. Another example of synergy, is the way that the music album is played throughout the whole of the film as the narrative. As long as being promoted as an album itself, it is also promoting itself throughout the film.



What are the key conventions that help you identify the text?

The key conventions in this, are the way the ratings are shown from different reviewers from newspapers and magazine. Another example of key conventions shown is the way in which the film is being shown/promoted. Examples of this, is where it is stated, Blu-Ray and Dvd.

What design features help promote the Ill Manors Brand?

The features that help in order to promote the film and the Ill Manors brand, is the fact that he is holding a gun. This creates a bad and rough appearance to those that are looking. And the background colors and image of the estate slopping inwards also creates the effect and conveys were the film is going to be set. Showing a very dull place, connotes what kind of film it is.

What examples of synergy can you find with the broadcast platform or other print examples?

The synergy that is being used on this is were 'Plan B Presents' has been written as this is what is likely to pull a majority of his fans towards the poster and make them want to watch the film. At the same time it is also promoting his music.